SPSS EZ RFM 17.0

Identify your best customers easily
Make your marketing programs as effective as possible by targeting the customers who are most likely to respond. This information is contained in your customer data, just waiting for you to uncover it through recency, frequency, and monetary value (RFM) analysis.

SPSS EZ RFM provides you with all the tools you need to conduct RFM analysis easily—and with complete confidence in your results. You don’t need to be a statistician or programmer to use it. Rather, the intuitive interface guides you, enabling you to classify customers in just a few easy steps.

For example, you can classify your customers according to:

• Those who have spent the most—the most often and most recently
• Those who have spent the most—the most frequently, but may not have purchased in a long time
• Those who spend the most in the fewest number of transactions
• Those who spend the least, or rarely, and have not purchased in a long time

• Identify which customers are likely to respond to specific promotional offers
• Estimate click-through rates for banner ads and e-mail promotions and plan your online strategy accordingly
• Develop a marketing strategy for each different customer group
• Boost profits and reduce costs by mailing only to those customers most likely to respond
• Prevent spam complaints by monitoring the frequency of e-mails sent to each customer group