SPSS Conjoint 17.0

Easily Discover What People Value
SPSS Conjoint gives you a realistic way to measure how individual product attributes affect consumer and citizen preferences. With SPSS Conjoint, you can easily measure the tradeoff effect of each product attribute in the context of a set of product attributes—as consumers do when making purchasing decisions.

When you use both conjoint analysis and competitive product market research for your new products, you'll be less likely to overlook product dimensions that are important to your customers and more likely to develop products and services that sell.

Answer your critical product market research questions:

• What product attributes do my customers care about?
• What are the most preferred attribute levels?
• How can I most effectively perform pricing and brand equity studies?

• Orthoplan
• Plancards
• Conjoint

• Generate designs easily: use Orthoplan, the design generator, to produce an orthogonal array of alternative potential products or services that combine different product/service features at specified levels
• Print "cards" to elicit respondents' preferences: use Plancards to quickly generate cards that respondents can sort to rank alternative products
• Get informative results: analyze your data using Conjoint, a procedure that's a specially tailored version of regression. Get results you can act on, such as which product/service attributes are important and at which levels they are most preferred. You can also perform simulation, which tells you the market share of preference for alternative products.